Quels ont été les développements eu égard aux rémunérations de la haute direction des sociétés publiques américaines en 2016 ?

C’est le sujet de l’article publié par Matteo Tonello, directeur exécutif du Conference Board.

Chaque année, l’organisation publie un état de la situation de la rémunération des grands patrons des sociétés américaines.

L’étude, rendue publique récemment, vient de paraître dans le Harvard Law School Forum ; on y présente les changements majeurs dans les politiques de rémunération et l’on y dresse un portrait complet des pratiques de rémunération supervisées par les conseils d’administration.

C’est un compte rendu incontournable pour tous les membres de comités des ressources humaines.

Bonne lecture !

CEO and Executive Compensation Practices: 2016 Edition

The report has been designed to reflect the changing landscape of executive compensation and its disclosure. In addition to benchmarks on individual elements of compensation packages and the evolving features of short-term and long-term incentive plans (STIs and LTIs), the report provides details on shareholder advisory votes on executive compensation (say-on-pay) and outlines the major practices on board oversight of compensation design.

Compensation data is examined and segmented by business industry and company size (measured in terms of annual revenue). For the purpose of the industry analysis, the report aggregates companies within 10 industry groups, using the applicable Global Industry Classification Standard (GICS) codes. In addition, to highlight differences between small and large companies, findings in the Russell 3000 Index are compared with those from the S&P 500 Index. The S&P 500, or subset of the S&P 500, is also used to further investigate certain compensation practices, such as changes in pension value, perquisites, and incentive plans. Figures and illustrations used throughout the report refer to the Russell 3000 analysis unless otherwise specified.

 

Key Findings from the study

 

Several highest paid CEOs have made the top-25 list for years; shareholder return is rarely the performance goal driving their compensation.

In the last few years, companies have been responding to public scrutiny over pay-for-performance and made significant adjustments to their compensation policies—curbing base salaries and annual bonuses, introducing retention requirements on equity awards, and shifting from single metric to blended-metric incentive plans. And yet The Conference Board found that pay and performance alignment, at least where performance is measured in terms of total shareholder return (TSR), continues to elude some industries’ chief executives; their top-level compensation is due to performance metrics other than TSR. For example, at asset management public company GAMCO, Mario Gabelli receives fees related to the total assets that his investment company manages, not only the returns generated by those invested assets. At media companies Viacom and CBS, the performance targets of choice are operating income and free cash flow, both for annual and long-term incentives; moreover, the compensation required to retain a CEO is inevitably distorted by the generous compensation offered by those companies to the artists and other media talent needed to appeal to wide audiences. Therefore, at least for these individuals, an analysis of TSR performance is only going to tell some of the story.

CEOs of smaller companies benefited from the highest total pay growth in 2015, but the compensation gap between them and their colleagues in the S&P 500 remains wide.

Excluding the effects of pensions, the increase in median total compensation for CEOs in the S&P 500 was 2.9 percent, contributing to a six-year rise (from 2010) of 22.25 percent. The equivalent figures for the Russell 3000 were 4.2 percent and 54.7 percent respectively. In fact, in the smallest company bracket by revenue, under US$100 million, the increase in median total pay was 37 percent, just between 2014 and 2015 levels. In contrast, the CEOs of the largest companies (US$50 billion and over) received a rise in median pay of 10.8 percent, while smaller organizations saw their median compensation shrink even when excluding the effects of pensions.

Smaller increases in total CEO compensation documented for some industries (including energy, utilities, and telecommunication services) reflect the lackluster performance caused by the slump in commodity prices, new regulatory restraints, and market saturation.

According to the business sector analysis, and again excluding the effect of pension change, CEOs in telecommunications, utilities, industrials, and energy saw median total compensation fall. For energy firm CEOS, the decrease was as large as 17.7 percent. In contrast, CEOs of companies in the consumer discretionary (such as entertainment and travel), consumer staples, and health care sectors all experienced double digit increases, with the highest going to consumer staples CEOs at 28 percent. On the other hand, no industry reported a negative six-year change, with health care CEOs experiencing median growth in total compensation between 2010 and 2015 of 94 percent, from US$1,817,000 to US$3,525,000.

As companies continue to strive to achieve pay-for-performance, a rise in the value of stock awards drives the bulk of total CEO compensation increases.

Stock awards have taken up the slack of virtually every other component of pay. S&P 500 CEOs receive 47 percent of their total pay in the form of stock awards, up from a third in 2010, while in the Russell 3000 it has risen from less than a quarter of total pay to more than a third. More specifically, in 2015 the value of stock awards grew by over 23 percent at the median for CEOs in the Russell 3000, and by 13.7 percent for CEOs in the S&P 500. Over the last six years, the growth in the value of median stock awards for the Russell 3000 has been impressive at 291.4 percent (and as high as 358.3 percent for small companies with asset values between US$500 and US$999 million). In the first quarter of 2015, when decisions about most stock awards are made, awarded stocks in both the S&P 500 and the Russell 3000 were higher than at the beginning of 2014. It remains to be seen whether the volatility that these equity indices registered in 2015 will curb the rise of stock award value in 2016.

With an inflation rate of less than one percent for both 2014 and 2015, market pressure and the looming application of the new SEC pay ratio rules explain the moderate rises in CEO base salary.

Compared to 2015, base salary rose four and 4.7 percent for CEOs in the S&P 500 and the Russell 3000, respectively. Double-digit total compensation increases for CEOs of consumer staples companies were not caused by any increase in base salary, since median salary fell by two percent in that industry. The base salary of energy CEOs showed no increase at all at the median. But for most others, base salary rose by between two percent (utilities and materials) and 6.8 percent (information technology (IT)). Similar disparities can be found when companies are broken down by revenue and asset size. CEOs at the largest companies saw either no increase in median salary or, in the case of companies with annual revenue between US$25 and US$49.9 billion, a decline in median salary by 8 percent. In contrast, CEOs of companies with annual revenue of less than US$100 million reported median salary increase of 9.4 percent, compared to a 7.5 percent increase for companies with asset values of US$500 million or less.

Stock options have been losing importance as a compensation incentive in large companies, where scrutiny on share value manipulation and other unintended behavioral effects has been felt the most.

However, when smaller organizations are analyzed, the move away from stock options is not as significant as is commonly claimed. Options as a percent of total CEO pay fell from around 18 percent to 15 percent in the S&P 500. In contrast, CEOs in the Russell 3000 have been steadily receiving around 15 percent of their pay in stock options in each of the last six years, with little or no change in the percentage.

Pension value changes and the increase in non-qualified deferred compensation (NQDC) have fallen back to normal levels following the absorption of the major actuarial valuation adjustments that occurred in 2014.

In the S&P 500, for example, the amount went from less than three percent of pay in 2013 to almost eight percent in 2014, before halving to four percent in 2015. Given the lack of involvement of boards and compensation committees in such volatility, it is hardly surprising that most surveys are careful to give figures that both exclude and include this element of pay. Across industries and company size groups, the change in pension value and NQDC was negative, both between 2014 and 2015 and over the entire six-year period.

The gain in strength of the US dollar has slowed the operational performance of many multinational companies, causing a sharp year-on-year decrease in the median annual bonuses granted to CEOs in both the Russell 3000 and the S&P 500.

In fact, in the S&P 500, median 2015 bonuses are lower than they were six years ago (when they stood close to US$2 million), though similar in level to the median bonus awarded in 2012 and 2011 (around US$1,850,000). As with other compensation elements, median bonuses for CEOs of the smallest companies reverse the general trend. Median bonuses for CEOs of companies with annual revenue of less than US$100 million increased by three percent; for companies with asset values of less than US$500 million, this increase was seven percent. In contrast, CEOs of companies with an asset value of more than US$100 billion saw median bonus value fall by almost a fifth.

In 2015, for the first time in years, the annual growth in percentage points of total NEO compensation exceeded that of CEOs—a sign that companies may be concerned about talent retention at the top in a tightening job market.

While growth of compensation for NEOs exceeded that of CEOs between 2014 and 2015, growth for NEO compensation in the long-term lags that of CEOs. NEO pay rose between 2010–2015 (32 percent and 15.8 percent in the Russell 3000 and S&P 500 respectively), but CEO pay rose more over this period (55 percent and 22 percent for each index). The latest year of slower pay growth may also reflect concerns that differentials are widening too far between CEOs and NEOs. In 2015, median total compensation for NEOs (other than the CEO) was US$1,439,000 in the Russell 3000 and US$3,563,000 in the S&P 500.

The increasing attention paid by investors and other stakeholders to sustainability and long-termism is prompting companies to add non-financial targets to their incentive plans, which seldom still rely on a single metric of performance.

The number of performance measures included in an incentive plan has steadily increased over the past five years, expanding to a series of qualitative aspects of firm performance—ranging from customer satisfaction to the implementation of safety standards and from employee turnover rates to environmental impact measures. When non-financial measures are included in the target count, more than a quarter of firms use more than six performance metrics in their STI plans. Excluding them brings that proportion down to one percent. Without non-financial measures, a third of companies have between two and three metrics for their annual plans. The volume of companies using only a single metric continues to shrink quite rapidly; in STIs, it is down from 16 percent to 14 percent from 2014 to 2015, up from almost a third of the examined 2010 sample. For LTIs, companies using a single metric dropped from 41 percent in 2010 to 19 percent in 2015.

Say-on-pay analysis confirms a significant turnover in failed votes, with several companies losing the confidence of their shareholders this year after winning the vote by a wide margin in 2014.

In the Russell 3000, only 27 of the executive compensation plans put to a say-on-pay vote in the first half of 2016 failed to receive the support of a majority of shareholders. This compares with 52 and 51 percent of companies with failed votes during the same period in 2015 and 2014, respectively. Two companies that reported failed votes in 2016 had also missed a majority support level in 2015: Masimo Corp and Tutor Perini Corporation. (There were eight of these cases in 2015.) Tutor Perini Corporation is the only company in the Russell 3000 that has failed all six years of say-on-pay advisory votes. Nabors Industries Ltd. had four consecutive failed votes as of 2014, received 65.3 percent of for votes at its 2015 annual general meeting (AGM), and then failed the advisory vote again in 2016 (with a mere 36 percent of votes cast in favor of the compensation plan proposed by management).